Harrys brand relies on coronation attendance as profile starts to fade
Prince Harry's brand "relies on" his attendance at King Charles' coronation next month, according to an industry insider.
The Duke of Sussex confirmed on Wednesday (April 12) he would be present at the historic ceremony on May 6, where he will come face-to-face with his family in what is thought to be the first time since Queen Elizabeth's funeral last year.
And an insider at Netflix told the Mail on Sunday that although Harry was going back for the "right reasons", the visit will do wonders for the Sussex brand.
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"Harry is going back for all the right reasons but there was a palpable sigh of relief among those of us involved in the business because Brand Sussex relies on Harry being seen with his family," the source said.
"At the end of the day it is all about proximity to the King."
A source at Walt Disney Studios backed up the claims, and said industry insiders would be waiting with bated breath to see what the Duke and Duchess of Sussex do next.
"They are at a turning point because they've done the Netflix series and Harry's done his book. You could argue the bloom is starting to fade from the rose. What is their currency? Their main selling point is their link to the Royal Family.
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"Harry has to be there [at the Coronation]. In America, this is all part of the narrative. Harry has to go back and he's either embraced, which is wonderful, or he's not – which will keep the narrative going."
Harry's visit is expected to be a short one and he isn't likely to get a particularly warm welcome from his relatives.
This is thought to be the first time Harry will have seen his family since the publication of his memoir, Spare, which saw him mercilessly dish the dirt on the Firm to the horror of his father, stepmother, and brother.
Thanks to the ongoing feud, the Duke of Sussex will be sitting several rows behind the working royals at the lavish do, reportedly in a bid to keep him and Prince William separate.
The news also comes after it was confirmed Harry would attend next month's ceremony alone, leaving Meghan and their children in California.
Speaking to the Daily Star, royal expert Gertrude Daly said: "Prince Harry's attendance is more out of obligation rather than anything else.
"I that Meghan's absence will mean less of a distraction from the Coronation events."
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