First Look At Pharrell’s New South Beach Miami Hotel

Famed producer and entrepreneur Pharrell Williams has collaborated with Groot Hospitality’s David Grutman for the first collaborative lifestyle hotel brand – the Goodtime Hotel. Located on Miami Beach’s Washington Avenue and 6th Street, the Goodtime Hotel consists of 266 rooms, including a luxurious specialty suite, and takes over nearly 100,000 square feet of space while paying homage to the Art Deco area.

“We want The Goodtime Hotel to impart a feeling of both revitalization and that rare, exciting thrill that takes over when you discover something special,” says Pharrell Williams in a press release. “It’s that adrenaline-fueled sensation of entering a whole new setting and a whole new mindset. This place will provide a natural good time, for all who come through.”

Check out the gallery below to get a peek at this Miami-based paradise located in the central, historic section of South Beach. To book your first stay, visit  visit

  • The pink pastel and pinstripe detailing seen throughout the hotel continues into the outdoor spaces.

  • The hotel also has 45,000 square feet of ground-floor retail space.

  • Goodtime's Gym is complete with Peloton bikes and MyBeast immersive training equipment.

  • Enjoy a cocktail at their fully stocked pool bar!

  • Italian soap and fragrance company Ortigia provides amenities for the bathrooms.

  • Guest rooms feature custom bedding, bespoke drapes, leopard-print benches, and a signature pink rotary dial phone.

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