Direct Travel launches booking platform for leisure advisors

Direct Travel (No. 11 on Travel Weekly’s 2022 Power List) has launched a new air and hotel booking platform for leisure advisors.

Called Direct Lift, the platform enables advisors to reserve, ticket, change, cancel and invoice air tickets, and reserve and invoice hotel bookings, 24/7. The travel agency described Direct Lift as “easy to use” and “user-friendly.”

Vivienne Kouba, vice president of Direct Travel’s leisure travel in the U.S., said Direct Lift was designed to improve advisors’ productivity and profitability.

“The industry is seeing more and more highly successful travel advisors without global distribution system experience, and this tool empowers them to service their clients’ air travel needs with the best pricing in a straightforward interface,” Kouba said.

Previously, Direct Travel’s leisure advisors booked via GDS and/or emailing its leisure air desk to book and issue tickets.

Direct Travel is currently home to more than 900 travel advisors. Two hundred and fifty are employees, while more than 700 are independent contractors. That is in addition to the advisors at agencies affiliated with the Direct Ascent hosting program.

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