Airline scraps fancy uniform requirements for ‘casual’ T-shirts and shorts
A budget airline operating in Australia has announced it will scrap fancy uniforms in favour of a more casual approach.
Bonza revealed its new flight attendant uniform saying that it “reflects current trends”, reports the Independent.
And, rather than the traditional shirts, skirts and trousers air hosts and hostesses will be able to wear shorts, trousers, T-shirts and trainers.
The smart-casual look waves goodbye to the classic trappings of cabin crew which often include blazers, cravats and scarves.
Bonza’s uniform will come in a colour scheme of black, white and lilac with the lower case “b” logo emblazoned on each item.
The more down-to-earth outfits (pun aside) are bound to be more comfortable in the heat of down under.
Carly Povey, chief commercial officer at Bonza, said: “Our brief was clear. Create a uniform that Bonza [flight attendants] will wear with pride.
“We know airline uniforms are the land that time forgot and we wanted to change that with our partners at Total Image Group.”
And, the grooming conditions which are common at other airlines such as requiring makeup, no tattoos, sleek hairstyles and painted nails have been cut too.
Carly noted: “We won’t dictate what lipstick to wear, or whether you have to wear lipstick at all.
“We won’t ask crew to cover up their tattoos and just because you’re female, that doesn’t mean you have to wear a skirt.
“If you’re non-binary, pregnant, work in the office or onboard, we have options for you. Bonza is for the many, not the few…”
Pamela Jabbour, the group head designer and CEO of Total Image – which created the uniform designs – said that the company is "ditching the rule book", and that the new uniform "reflects current trends and that [flight attendants] will wear with pride.”
The airline will begin running this year and will focus on domestic routes in Australia.
And, they’re not the only travel company to remove strict uniform policies that have been in place for decades.
Virgin Atlantic recently recently announced that flight attendants would be allowed to show their tattoos, becoming the first airline to make the move.
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Estelle Hollingsworth, Chief People Officer at Virgin Atlantic, commented: “At Virgin Atlantic, we want everyone to be themselves and know that they belong.
“Many people use tattoos to express their unique identities and our customer-facing and uniformed colleagues should not be excluded from doing so if they choose.
“That's why, in line with our focus on inclusion and championing individuality, we're relaxing our tattoo restrictions for all our people. We're proud to be the airline that sees the world differently and allows our people to truly be themselves.”
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